Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01667_Field_OMFU T21.txt

Text File | 1996-04-10 | 695b | 14 lines

and he announced, “You know, the world is coming
together; a whole new world consciousness is being
created. Do you know the Beatles are using music
from India, sitar music from India?” and at that
point they had used it three years before, and
everyone who wrote about pop music had
commented on this, and the Beatles had gone to
India and had been photographed with the
Maharishi Mahesh Yogi and it was all a part of
culture, of the common discourse of mass culture,
and Marshall had just heard it. And you realized
when you heard that, that Marshall didn’t read
much of the mass press, and he doesn’t watch
much television. He never watched much television.